THE PROCESS

Mindful Awakenings provides guidance and tools for people to live a more mindful life. The goal was to create visuals that are calm, inviting, and symbolizes growth. The client wanted a floral logo mark that is more abstract with simple and clean lines. I incorporated colors found in nature, inspired by the Great Lakes and woods in Michigan, where the client is based.

 
 

Logo Mark

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Project Mood Board

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Brand Guidelines

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The website was built with Squarespace and creates a welcoming environment for people looking to find more information about Mindful Awakenings, specifically the services offered and the experience and qualifications of the founder.

 
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The business cards were printed on recycled cotton, which have a slight texture to them. I worked with the founder to create the tagline of “Coaching, Mindfulness, Yoga” to give people a easily digestible explanation of what Mindful Awakenings offer and focus on.